Win in the Inbox Battlefield

There is a ferocious war going on and, like it or not, your business is in it. The battleground? The email inbox. Every email you send and every consumer you connect with must fight countless other businesses for the space in your customer’s inbox. The right email campaign can bring powerful results from increased sales to top-of-mind positioning.
 

Content is key. Knowing what to include and what to exclude from your emails will give you a driving force in your content marketing plan. With good content, you can build up brand awareness and drive user engagement; begin customer conversion; and provide customer service by creating value, reinforcing decisions, and creating ongoing engagement.
 

Come learn with other small businesses and answer these questions: Can email marketing improve my business?

• How do I get started?
• How often do I send email “blasts” out?
• What’s the key to getting my audience to open the email? Then what?
• Can I measure the results?
• What are good results?

About Matthew Olson

Matthew has a diverse background ranging from technical document design to commercial printing. Passionately creative, Matthew launched Signalfire, LLC in 2006 to design brand-smart websites with a fantastic user experience. An early adopter to social media and an accomplished speaker, Matthew uses his creativity and experience to develop innovative, cross-media approaches to marketing.
 

About Lake Geneva Economic Development Corporation

LGEDC was formed in 1981 to coordinate the activities and resources of the public and private sectors in Lake Geneva to promote the achievement of community-wide economic development and local neighborhood improvement. The corporation's goals were designed to stabilize the local economy, provide incentives for all local investment, help establish and attract environmentally desirable business, and promote job growth and tax-based diversity through community-based development programs.

Sponsored By the Lake Geneva Regional News