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Winning Inbox Warfare: How to Fight and Win with Email Marketing
Tuesday, October 9, 2012 from 7:30 AM to 9:00 AM (CDT)
Lake Geneva, WI
Win in the Inbox Battlefield
There is a ferocious war going on and, like it or not, your business is in it. The battleground? The email inbox. Every email you send and every consumer you connect with must fight countless other businesses for the space in your customer’s inbox. The right email campaign can bring powerful results from increased sales to top-of-mind positioning.
Content is key. Knowing what to include and what to exclude from your emails will give you a driving force in your content marketing plan. With good content, you can build up brand awareness and drive user engagement; begin customer conversion; and provide customer service by creating value, reinforcing decisions, and creating ongoing engagement.
Come learn with other small businesses and answer these questions: Can email marketing improve my business?
- How do I get started?
- How often do I send email “blasts” out?
- What’s the key to getting my audience to open the email? Then what?
- Can I measure the results?
- What are good results?
About Matthew Olson
Matthew has a diverse background ranging from technical document design to commercial printing. Passionately creative, Matthew launched Signalfire, LLC in 2006 to design brand-smart websites with a fantastic user experience. An early adopter to social media and an accomplished speaker, Matthew uses his creativity and experience to develop innovative, cross-media approaches to marketing.
About Lake Geneva Economic Development Corporation
LGEDC was formed in 1981 to coordinate the activities and resources of the public and private sectors in Lake Geneva to promote the achievement of community-wide economic development and local neighborhood improvement. The corporation's goals were designed to stabilize the local economy, provide incentives for all local investment, help establish and attract environmentally desirable business, and promote job growth and tax-based diversity through community-based development programs.
Sponsored By the Lake Geneva Regional News
When & Where
Lake Geneva Economic Development Corporation
LGEDC is designed to coordinate the activities of the public and private sectors so as to constructively use the resources of each in achievement of community-wide economic development and local neighborhood improvement. Following is a list of the activities the Lake Geneva Economic Development Corporation has either sponsored, initiated or supported in an effort to make Lake Geneva a better place to live, work and enjoy.
Lake Geneva Business Park
Assstance to Local Business
Community Improvement Programs